If you recognise that for most customers to be able to phone on a freephone number will increase your response rate by as much as 7 times. These numbers only cost a few pence to run each month and the best place to get them is resource utilities

Ok – now I know that to talk about business cards might seem a little like teaching granny to suck eggs but there is far more to having and using a business card than you might at first imagine. So what should your business card have on it:

• your name – not you and your partners – just your name
• your contact details – telephone and e mail are the best
  • make sure your e mail is not paul@freeserve.net but use a domain name
  • use a freephone number – it improves the response rate by 100%
• what you do – particularly important if your business name doesn’t give a clue – Mclune Associates
  • bespoke accounting software
  • importer of designer label childrens wear
  • business start up advisor
  • health coach
  • software retailer
  • IT Wireless Networks
• A Tag Line or Memory Hook

So take some time and make your card work for you. One last tip never give out your card without getting one first!

Vista Print do some of the best cards you can get and very often all you pay is the postage

Paul Barton

‘helping you create what matters’