So often we only see things we expect. Is it possible that we can tune our eyes, ears and minds to look for the unexpected? For example how often have you walked down a street in a town you are visiting only to walk past someone you know really well but you are not expecting to see them in that setting.

If I mention the word Swan – you probably think of a large, often quite fierce, bird moving gracefully upon the water. What would happen if you saw a black swan instead – you’d probably be a bit startled.

If you are in business, or pursing a cause, you might want to begin to look for the unexpected as very often the unexpected is where opportunity lies.

Ask yourself what your competitors are doing that you might do better? What is the next challenge or opportunity? If supplements are going to get more difficult to supply to your customers then start asking how you might find an alternative delivery route?

Look in odd places for the unexpected.