I’ve always read books and being in business means that I have a reason (as if I need one) to read books about business. I thought it might be worthwhile to create a list of my top business books; the ones that influenced me most.
Good to Great – Jim Collins. I’d never heard of Jim Collins until a few years ago. I attended a leadership conference where I watched a series of speakers from all over the world talk about leadership and one of these was Jim Colins. His book good to great is one of the seminal works that has shaped my subsequent business and personal activities. In the book he recounts the process of looking at hundreds of good and great companies all over the world and trying to identify what it was that enabled a company to make the transition from simply being good to being a great company. It sounds dry and academic but the insights that he, and his research team, draws out of the evidence, have to place this book in my top list.
Jeff Olsen – The Slight Edge. In this small book Jeff Olsen talks about the choices we make everyday without even thinking about them that over time lead to either success or failure.
Robert Kiyosaki’s book – Rich Dad Poor Dad in which he tells his own story about how he watched his real father get the best education in the world but end up poor as a teacher and his friend’s dad who helped Robert embark on an educational path that provided financial literacy and the knowledge to enable him to amass great wealth. The board game Cashflow 101 is well worth getting if you have children and teenagers – available via amazon.com
I came across a really simple but sensible bit of information.
According to some well respected authorities web search engines are programmed to look for the following on every site, including blogs, and those sites that don’t have them all will be ranked less well than a comparable site that does have them.
About page
a privacy policy
a profile picture – a picture of the author creates confidence
easily-found contact info – physical location info – not full postal address but town and country is normally enough
Does your site have them? If not then you might want to look at it pronto.
The following social networking sites sites are all different and there are many that we could add but these are the ones we use regularly and we recommend them. One work of caution, from experience, only try one or two at a time as the potential for overload is huge. Do one thing well and then move on.
Digg: Create a news niche by uploading information that’s useful to you and to others who want your information. This is a great place to find like-minded individuals who are interested in your information.
Facebook: Not just for kids, this tool can help you create ‘Pages’ that relate to your business where you gather ‘fans’ like ‘followers’ on Twitter.
Flickr: Share photos of your products or services, staff, convention photos and get-togethers to show that you’re a pro and that you like to have fun as well.
Friendfeed: Create a private group for your company or colleagues to collaborate on a research paper, coordinate an upcoming event, or give status updates on the TPS reports. Or, use Friendfeed as an aggregate to feed from your other social networking tools.
LinkedIn: LinkedIn is the business social networking leader of the pack. While you may be tempted to use your business as the ‘name’ for your LinkedIn account, you might think about a down-the-road situation where you sell that entrepreneurial business. Be yourself at LinkedIn, state what you do, and put enough information in your profile to show that you own a business and that you’re a human being, too.
Twitter: Use Twitter to show that a real human lies behind your brand. Some social media pros suggest you use a photo rather than your logo for an avatar, but use what feels ‘right’ to you. A very useful feature of twitter is the twitter search facility – try it.
YouTube: This tool is a no-brainer for film companies, entertainers and politicians. But, you can use videos as how-to guides, information hubs and more to promote your business.
Delicious: A place where you can save online bookmarks which others can search – seems an odd way to do things but it also provides a source of backlinks to your website.
Stumbleupon: StumbleUpon uses / ratings to form collaborative opinions on website quality. When you stumble, you will only see pages that friends and like-minded stumblers () have recommended. This helps you discover great content you probably wouldn’t find using a search engine.
Ecademy: Create new contacts and friends, market your business for Google visibility, share your knowledge for opportunities to meet others and build your business with unlimited advertisements in the Marketplace.
The following sites are unproven in my experience – they may be very good – we’ve just not used them.
BizFriendz: Increase your online presence and your sales as well as develop new business contacts and partnerships through this social media platform. Earn money while you build your network through ticket sales for events you create and through first- and second-tier referral fees from others who join your network and use BizFriendz’ enhanced site features.
Biznik: If you hate isolation, need more clients and customers, want to raise your visibility and need help with certain parts of your business, then Biznik might be right for you. While LinkedIn provides a great venue to seek new work, Biznik is for sharing ideas online and face-to-face.
Cofoundr: This community for entrepreneurs offers a global environment for entrepreneurs to find co-founders, to build teams and to get advice. This is a public beta offering, so getting in on the ground floor might appeal to your entrepreneurial spirit.
DreamStake: This is a collaborative platform for “creative entrepreneurs” who want to meet up with other talented individuals with experience across a wide range of disciplines. Find funding, legal and marketing expertise and software and design development skills at this site.
Entrepreneur Connect: Create a profile, share ideas and make connections without feeling pressured to self-promote (which is discouraged at any rate). You also can create or join groups to network, create dynamic business-to-business relationships and get your creative juices flowing.
Fast Pitch: Fast Pitch provides a “one-stop shop” for networking and marketing. Increase your online presence with a 60+ page manual that shows you how to use Fast Pitch to its fullest potential.
Go BIG Network: Billed as the “Biggest Community of Startup Companies,” this social networking site offers ways to build a business plan, find funding, services and mentors. Think of this site as a Grand Central Station for entrepreneurs.
PartnerUp: This is another networking site for small business owners that offers material on how to build your business, learn more about being in business and opportunities to find a new business and even properties for sale or lease.
Perfect Business: Get the education and resources you need to succeed in business along with a venue that promotes meeting thousands of entrepreneurs, both novice and expert. Use this site to find potential business partners, clients and mentors.
Ryze: This social media platform provides a free networking-oriented homepage for you to use to make quality business contacts, deals and connections with clients, peers and friends.
StartupNation: This is an entrepreneur-to-entrepreneur site that helps self-starters get off the ground, market and build a business. This site also welcomes franchise owners.
StartupSpace: Develop a profile page for your business and invite friends to network. You can develop a blog, a group and/or a discussion and upload and share videos about your business and interests at this social network platform.
The Funded: This is an online community filled with entrepreneurs who research, rate and review worldwide funding sources. Share terms of service sheets, assist others with finding start-up funds and ask for help for your venture.
Upspring: Use this social media platform to promote your company and to increase offline sales, to develop new B2B contacts and to profile your business for online visibility.
Vator.tv: If you want to expand your video exposure beyond YouTube, try this social platform on for size. This is a place for emerging companies to showcase and market their goods and/or services. Get feedback; join the community and share news while meeting new entrepreneurs and customers.
Young Entrepreneur: If you’re a young entrepreneur, join over 50,000 other members to discuss start-up issues and more in forums, through blogs and by private messages.
Xing: Manage your business contacts along with seven million other members to this site. You receive a profile, a personal home page and messages as well as special limited offers on travel, electronics and more.
I get emails from people who want to know if Start Something Today accepts guest posts. The simple answer is yes but we are very selective. These guidelines are just that – guidelines – if you have an idea then e mail me and we can discuss it.
As a general rule I will only publish one Guest Post a week. So the next question is – What kind of content do we accept?
The general principle is that it has to add value to our readers. Things that are related to doing business – we even let you occasionally promote your own business. It can be related to business ideas, creative ideas, blogging, Internet marketing in general, and it can also be derived from your own personal experiences. There is no minimum length for your post, but usually the guest posts have over 500 words.
Guidelines
Your post must be original and must have never been published before on the Internet
You agree to not publish the post anywhere else (i.e., in your own blog or as a guest post in other blogs)
You can include up to two links in the byline, which will be displayed at the bottom of the post
You can’t use SEOd anchor text for your links
How do I submit my guest post? We prefer to set you up as a contributor or possibly an editor but that all depends on your content.
If you have a post that meets the guidelines above, you can send it to me on the email paulatstart-something-today.com – if you click on the guest writer image that will take you to my e mail. Usually within 48 hours I will reply stating if we will accept the guest post or not. If I reject your post, you are obviously free to use it in your own blog or to propose it as a guest post to some other website.
I was thinking this morning what I’ve learnt from the Christmas break – so here goes.
Fact – In Florida 24% of all mortgages are in default and 44% of mortgages are more than the homes are worth. What should I do with that stunning information?
That the work we’ve been doing on almost every website has resulted in an improved Google Page Rank – some now as high as PR3.
Tools – If you are operating in a niche then a very useful tool to monitor some of what’s going on around the world is a new tool by Google – It’s called Google Alerts - http://www.google.co.uk/alerts?
Ponder – That Global warming doesn’t mean everyone will get warmer – at the moment it’s between – 8C and – 2C in the UK and yet again the cold weather is exceeding all records
So that brings me back to an eternal question – two actually.
How can I play my part in being responsible on this planet so that everyone gets a fair crack at life?
Where are the opportunities in life that these changes will bring – how can we spot them? By the way many of these opportunities are not commercial but that doesn’t mean they are not worth pursuing.
Start something today is all about bright simple ideas that can change your world and our world. Here is an outstanding example of what we can do. Please take the time to watch – it is fascinating.
As we near the end of 2009 and look forward to 2010 I thought it was appropriate to look at how we might form new habits to replace old ones. My inspiration this morning comes from reading a book called the seven habits of highly effective people by Stephen Covey. This book has become a staple reference for me over the years as it contains such wisdom. If this book isn’t in your library yet treat yourself and buy it and read over the Christmas period.
For our purposes, we will define the habit is the intersection of knowledge,skill and desire.
Knowledge is the theoretical paradigm, the what to do and why. Skill is the how to do. And desire is the motivation, the want to do. In order to make something a habit in our lives, we have to have all three.
For example I may be effective in my interactions with my work Associates, my spouse, or my children to such constantly tell them what I think, I may not even know I need to listen.
Even if I didn’t know that in order to interact effectively others I really need to listen to them, I may not have the skill. I may not know how to really listen deeply to another human being.
But knowing I need to listen and then have to listen is not enough. Unless I want to listen, unless I have the desire, it won’t be the habit in my life. Creating a habit requires work in all three dimensions.
I am not a Greek scholar but in many cases they have more words that occasionally are useful. For example their keywords for time chronos and kairos. The first refers to chronological time, such as when he checked the clock to see how long you have to wait for lunch or when you announced that dinner will be at eight o’clock.
Kiaros, on the other hand, reveals an event that happened at a particular point in time. If the 8 o’clock dinner turns out to be the most fun you had in a long time and you feel some relief from the pressures of your life, then it becomes kairos moments as well. Kairos refers to significant event — good or bad — that alters your life. Something happened or something was said that made an impact. It may have even made chronos seem to stand still.
Do you remember the day you were married? How about the birth of your first child? Think about a favorite vacation you took with your family. While these are all kairos moments you cherish. Some kairos events, however leave an impact because of the tragic consequences the death of a loved one, a divorce, an argument with a co-worker, the horrific events of September 11, 2001.
We humans are an analytical lot. What a kairos moment occurs, especially one that stirs up negative emotions, we want to study old events that led to this crisis with the hope of preventing a similar thing from happening again. We think that what we need to learn from our mistakes is how not to ever make that mistake again!
We are looking through the wrong end of the telescope. Instead of looking back at the event to prevent circumstances from converging in the same way again, we need to look forward to the growth that we can experience from it. Rather than focusing on what we want to leave behind from experience, we should be practiced about what we want for what from the experience as we move into the next asked of relationship or season of our lives.
One of the most poorly understood terms in use on the Internet today is the term avatar. Let me begin by explaining where the term came from originally. Apparently the term is derived from the Sanskrit word which is to do with Eastern religions which means ‘a representation of one’s self’ in other words a picture, an image or a representation of the person concerned. The modern derivation or application of the term avatar is almost exclusively connected with the use of computers, the Internet, Internet gaming and blogs in particular. Many services like MSN Messenger, Yahoo, AIM and Skype actually encourage you to have an image of yourself. They seem to work better if the image is of the person concerned. A picture of you has been shown to encourage confidence.
Probably the most common outworking of the avatar format is by using on of a number of free services that link a particular e-mail to a particular image and that image is stored on the Internet at one such service and probably the one most commonly used in the blogging community is a service called Gravatar (www.Gravatar.com) allows you to go and register an e-mail address and then upload a small picture related to the e-mail address. Then whenever you go and post a comment or write an entry on the blog then provided you use that e-mail address then that image that you’ve linked to the e-mail address will pop up in the post or comment. There are many examples of that all over the internet.
Now why is it important to use Gravatars when you’re working on the Internet? We all know the search engines love back links to your site and search engines like Google view them as very important. So let’s say that you have a chosen area and niche area looking for example high performance sailing. If you go and search on the Internet for blogs containing the phrase high performance sailing. Once you find a good site you post a helpful comment and in doing so are asked to provide your e mail and are given the option of providing a web address. Provided your comment is accepted by the owner of the blog then two things happened one is you get a back link to your site which is all cute importance of the just mentioned and secondly your image gets placed adjacent in the comments (if your image is good then people may well click on it. The more you place relevant comments on other peoples blogs the more likely your website is to gain that elusive goal – an elevated Google PR rank. There are no hard and fast rules regarding the number of back links that you need in order to step up from say a Google rank of 0 to 1 to 2, then 2 to 3 and so on but every back link that you have brings you closer to that elusive goal.
Wherever you see an invitation to post a comment on a blog where they require you to put an e mail address to validate the poster then there is a probability that the site is enabled to use Avatars/Gravatars. Each comment that you post acts as a valuable back link. It is for just this reason that spammers try to post comments by the hundred in blogs and on forums.
This weeks recommendation is in two parts:
go to www.gravatar.com and register – it is free. For each email address you want to use just have a small image – preferably different to upload.
then make a decision to visit one blog (search on Google for ones similar to your niche) and post a helpful comment. The box on “start something today” looks like this but you may only see a ‘Comments’ link on some sites.
It is essential that we keep our eyes and is open. The reason people and the businesses they run fall behind is that we as individuals are not paying attention to the changes taking place.
Some dramatic and well known examples of disruptive change are:
Who ever uses a cassette tape or a vinyl record today?
Where are the typewriters of yesterday?
Toyota and the Hybrid car
the electric light displaced the gas or oil lamp
With regard to the changes around us – are we looking for them but not seeing them, are we reading about them but not understanding them, are we noticing them but refusing to listen to the lessons they give? Sure, you can trundle out hundreds of excuses about being too busy, under resourced or restricted by the management but in reality these all just excuses.
If you take repeated action that is not pushing you in the right direction and you are not using this feedback to infer how you may need to change, then this is not intelligent behavior. It has been referred to colloquially as the definition of insanity; doing the same thing over and over again and expecting a different result. Not all feedback is good in the first instance. The faster you move through denial, to believing that all is rosy when it is actually not, and making some changes for the better. First you have to notice that all was not rosy.
The beauty of being a flip star is that you can always do the opposite of the what the world suggests – Google’s founders did this beautifully well – in truth they created an environment where change was seen as good. People say knowledge is power. Perhaps knowledge is not power. Maybe ignorance is David Grable, an author, speaks of the loss of ignorance with sadness:
“Unlike knowledge, which is infinitely reusable, ignorance is a one-shot deal; once it has been displaced by knowledge,
it can be hard to get back. After it’s gone, we are more apt to follow a well-worn path to find answers
than to exert our sense of what we didn’t know in order to present new options.
Knowledge can stand in the way of innovation. Solved problems tend to stay solved sometimes disastrously so.”
2000 years ago people “knew” the universe was created in the week. 1000 years ago humans “knew” the sun moved around earth. 500 years ago people “knew” the earth was flat. Imagine what you will know tomorrow? What knowledge or practices do you hold on to that are no longer empowering? What behavior that once drove your success do you and your team now need to unlearn?
Great leaders and managers must be prepared to make decisions about their business, and for that matter their lives. Often these decisions will be based as much on intuition and educated guesswork as on predictable data and knowledge. The flipstar makes the decision anyway. Why:
decisions lead to actions. When you finally make up your mind about something, it usually leads to action. There is no need at this point to say why this is a good thing.
Decisions creates momentum. The action that follows your decisions will give you the clarity that was preventing you from making a decision in the first place, and now you’re off on a positive upward spiral. Action leads to clarity, clarity leads to confidence, confidence leads to another decision and now the decision warrants action and so on.
Decisions create confidence. The decision gives you not just a sense of confidence but also those around you. If you get your team or, if you’re a CEO your whole company moving in the right direction of your stated trajectory, you had better instil some confidence.
Decisions create that confidence.
Let me give you a simple but profound question. When will Apple cease to be a computer company that has an interest in music downloads to being exclusively a music and media company?
For our purposes, we will define the habit is the intersection of knowledge, skill and desire.
