There are those who would argue that staging a webinar is not much different from conducting a live presentation in person. In many ways this is true, but the web conferencing format expands the audience and enhances the presentation. One example is through the use of videos in meetings.

Video Conferencing Explained

The term video conferencing refers to technology that allows communication via live video streams. It can involve two or more persons, but the basic idea is that all participants can see all others involved in the web conference. While it can be a standalone service, it is usually a component of today’s web conferencing software. While video conferencing is not absolutely vital to the success of a meeting, having a video component does greatly increase the overall presentation’s effectiveness.

The Benefits and Advantages

Few conferences can be considered successful without some sort of video component. Along with standard features as chat, annotation and whiteboard, presentations can be structured in such a way that participants can offer their own input in real time. This is one of the many benefits of conducting a seminar or meeting online and a growing number of organizations are catching on to this fact. These include:

Large and small companies: Regardless of the size of any business, there are great benefits to be had by either hosting or attending a webinar. Some companies may use them to provide training for employees. Smaller companies recognize the value of the web meeting for networking opportunities and self promotion. Many meeting software also have built in screen sharing functions, allowing for an easy way for teams to collaborate and work together regardless of their physical locations.

Schools and universities:

Use of video conferencing does not only apply to online schools. Online learning also schools the flexibility to offer self-paces or distance learning classes for students who are not able to attend classes on campus. Courses taught online can often be recorded for reference by students or professors later.

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The obvious ‘marketing ‘ type questions are:

1. how can I make more sales
2. where can I find more potential customers
3. what can I do to reduce my overheads
4. how can I increase my profit margins
5. where can I find more products to sell

I don’t really want to touch on those today but here are some more intangible questions?

1. how can I become a better father/mother/wife/husband?
2. what is my purpose?
3. how can I break out of the endless cycle I’m in?
4. why can’t I lose some weight

These philosophical questions and many others, that we seem to shy away from or put on the back burner, are really quite valid and just the idea that we can and should think about them from time to time can be quite refreshing.

Tell us what your questions are and lets see what the world is thinking about!!

One of the best ways to foster a healthy relationship with your customers is to use a regular, but not too frequent, Newsletter. Here is an example – again click to download.

So where does real learning happen?

• The Wright brothers learnt on a field in the USA and in a shed
• Columbus learnt on a ship
• Jensen Button learnt on a karting track
• Barrak Obama learnt on the streets
• Airline pilots learn to fly by flying a plane
• chefs learn by cooking
• chemists learn by experimenting

What is the common denominator in all of these examples – they learnt through practical experimentation.

Universities are centres of learning and the most important things that students learn are how to conduct research and experiment.

When you work in an area and feel secure start asking the question ‘what have I leant so far and what do i need to be learning now and over the next 3 months’?

Start experimenting – Start Learning

Post your comments below – you might just win a great little book. The result will be posted here on Friday 19 March

If I mention the word Swan – you probably think of a large, often quite fierce, bird moving gracefully upon the water. What would happen if you saw a black swan instead – you’d probably be a bit startled.

If you are in business, or pursing a cause, you might want to begin to look for the unexpected as very often the unexpected is where opportunity lies.

Ask yourself what your competitors are doing that you might do better? What is the next challenge or opportunity? If supplements are going to get more difficult to supply to your customers then start asking how you might find an alternative delivery route?

Look in odd places for the unexpected.