The tension between problem solving (one of my strengths) and creating something has fascinated me for several years. In this short video clip Peter Senge, Author of the 5th Discipline, talks about why we might want to switch our focus from problem solving to creating.
There are those who would argue that staging a webinar is not much different from conducting a live presentation in person. In many ways this is true, but the web conferencing format expands the audience and enhances the presentation. One example is through the use of videos in meetings.
Video Conferencing Explained
The term video conferencing refers to technology that allows communication via live video streams. It can involve two or more persons, but the basic idea is that all participants can see all others involved in the web conference. While it can be a standalone service, it is usually a component of today’s web conferencing software. While video conferencing is not absolutely vital to the success of a meeting, having a video component does greatly increase the overall presentation’s effectiveness.
The Benefits and Advantages
Few conferences can be considered successful without some sort of video component. Along with standard features as chat, annotation and whiteboard, presentations can be structured in such a way that participants can offer their own input in real time. This is one of the many benefits of conducting a seminar or meeting online and a growing number of organizations are catching on to this fact. These include:
Large and small companies: Regardless of the size of any business, there are great benefits to be had by either hosting or attending a webinar. Some companies may use them to provide training for employees. Smaller companies recognize the value of the web meeting for networking opportunities and self promotion. Many meeting software also have built in screen sharing functions, allowing for an easy way for teams to collaborate and work together regardless of their physical locations.
Schools and universities:
Use of video conferencing does not only apply to online schools. Online learning also schools the flexibility to offer self-paces or distance learning classes for students who are not able to attend classes on campus. Courses taught online can often be recorded for reference by students or professors later.
A simple search online using terms like ‘ web conferencing comparison will return an array of guides on picking a web conferencing solution. There are also many independent web conference service testers who offer an objective view and analysis of many of the major service provider available today. A quick read on these sites will give anyone a good start in their search for the right conferencing software.
In marketing terms the accepted wisdom is that you should always ask your customers and potential customers questions. That way they are more likely to feel loved, wanted and listened to. However, in today’s ramblings I want to ask what are the questions we, as marketers, should be asking ourselves.
The obvious ‘marketing ‘ type questions are:
how can I make more sales
where can I find more potential customers
what can I do to reduce my overheads
how can I increase my profit margins
where can I find more products to sell
I don’t really want to touch on those today but here are some more intangible questions?
how can I become a better father/mother/wife/husband?
what is my purpose?
how can I break out of the endless cycle I’m in?
why can’t I lose some weight
These philosophical questions and many others, that we seem to shy away from or put on the back burner, are really quite valid and just the idea that we can and should think about them from time to time can be quite refreshing.
Tell us what your questions are and lets see what the world is thinking about!!
Just once in a while you stumble across something of such great value that you have to share it. I remember having the same feeling about Jim Collin’s book Good to Great as I do right now. Simon Sinek isn’t talking about anything we don’t know already or haven’t heard before but he’s bringing a fresh insight that is so profound it stopped me in my tracks. To see a written transcript just click here
In our weekly discussions we’ve been concentrating on customer service and the ultimate customer experience. In a survey, the largest consumer survey ever, from 2001 the most important factor is overwhelmingly solving problems for them and helping them to make informed choices. Click the image to download the full summary.
One of the best ways to foster a healthy relationship with your customers is to use a regular, but not too frequent, Newsletter. Here is an example – again click to download.
I’ve always admired the work of Steven Covey and – if you are like many people time to read books is at a premium. So this short presentation is a welcome addition and can give you a very quick overview of the core themes of the book.
The term ‘life long learner’ is often bandied about in the further and higher education sectors. It is used to imply that we never stop learning but people seem to have distorted the meaning as far as I can see and used it to denote someone who does endless courses. Universities are hailed as the centres of learning and where boundaries are pushed but I’m not quite sure that is true either. If you read for a degree today you are invariably being taught by people who did their learning 20 plus years ago and they just reiterate what they learnt all that time ago.
So where does real learning happen?
The Wright brothers learnt on a field in the USA and in a shed
Columbus learnt on a ship
Jensen Button learnt on a karting track
Barrak Obama learnt on the streets
Airline pilots learn to fly by flying a plane
chefs learn by cooking
chemists learn by experimenting
What is the common denominator in all of these examples – they learnt through practical experimentation.
Universities are centres of learning and the most important things that students learn are how to conduct research and experiment.
When you work in an area and feel secure start asking the question ‘what have I leant so far and what do i need to be learning now and over the next 3 months’?
Ken Blanchard’s book The one minute manager is a great little book for anyone looking to accomplish more in a given time. The competition this time is to put into 50 words or less why you think time management works or doesn’t work. The person most insightful observation, judged by me by close of play Friday 19 March, will receive a brand new copy of the book. It isn’t a long, hard read and I’ve seen many people devour the book while waiting to get on a plane or on a relatively short train journey.
What are you thoughts on time management?
Post your comments below – you might just win a great little book. The result will be posted here on Friday 19 March
So often we only see things we expect. Is it possible that we can tune our eyes, ears and minds to look for the unexpected? For example how often have you walked down a street in a town you are visiting only to walk past someone you know really well but you are not expecting to see them in that setting.
If I mention the word Swan – you probably think of a large, often quite fierce, bird moving gracefully upon the water. What would happen if you saw a black swan instead – you’d probably be a bit startled.
If you are in business, or pursing a cause, you might want to begin to look for the unexpected as very often the unexpected is where opportunity lies.
Ask yourself what your competitors are doing that you might do better? What is the next challenge or opportunity? If supplements are going to get more difficult to supply to your customers then start asking how you might find an alternative delivery route?